Last Friday, amidst pouring rain, I paid a visit to Treat Cupcake Bar, the new shop located in Needham.
I was lucky enough to try Treat cupcakes back in April when they attended CupcakeCamp. The concept of Treat is a customizable cupcake. You choose a flavor of cupcake, a frosting, and whatever mix-ins you like, and the staff whips up your custom cupcake before your eyes.
The process will be familiar to anyone who has ever visited an ice cream shop that does mix-ins. They place a dollop of frosting on the countertop along with your selected mix-ins and blend them together using spatulas.
The cupcake is served to you in a tray with your frosting on the side and a wooden fork for spreading. For my creation, I chose a chocolate cupcake, cream cheese frosting (I have a slight obsession) and being the sweet/salty fan that I am, I chose peanut butter cups and chocolate covered pretzels as my mix-ins.
The first thing I will say about Treat cupcakes is that they are HUGE. One of the most common complaints about some of the cupcake shops in Boston and Cambridge is that they are overpriced and undersized. At Treat, they do not skimp on portion size. Alongside your sizable cupcake, they give you a hefty serving of frosting as well.
I thoroughly enjoyed my cake. It was moist, dense, and had a rich, chocolate flavor. I’ve tried many chocolate cakes that look the part but have little or no chocolate flavor. This one was almost brownie-like in taste and texture. I loved my frosting, but I suppose that is unsurprising as I did create it according to my preferences. The pretzels provided saltiness and texture and the peanut butter cups lent a strong peanut butter flavor while still preserving some of the cream cheese flavor. Serving the frosting on the side allows you to use as much frosting as you like, or to employ the frost as you go method, which I may or may not have used.
My friend Ali chose the gold cupcake and buttercream frosting with oreos and coconut. The gold cupcake was dense and buttery. I like the oreos for the texture, but this particular choice added too much extra sweetness to the frosting for my taste.
In addition to the create-your-own, Treat has several flavors of ready-to-eat cupcakes.
Treat uses charming signature cupcake liners above. I thought they were a fun touch that I haven’t seen used anywhere else.
The shop itself is fun, spacious, and brightly colored. It provides a pleasant setting in which to relax and enjoy your treat. There are several tables and an open kitchen allows you to see the behind the scenes action.
If you stop in, say hi to head baker Adie, who is delightful, and is in the bakery there morning till night churning out all of the delicious creations at Treat.
Treat is providing the opportunity for one lucky FreeFoodBoston reader to try out the Make Your Own Cupcake bar for FREE. For your chance to win, leave a comment below about what custom creation you would create at the cupcake bar, or which ready-made cupcake you most want to try. You can view a full list of Treat’s offerings here.
Treat Cupcake Bar
1450 Highland Avenue