Help Save the Treats Truck! (and other trucks)


Greetings from New York! I am spending some time with the family and I also have a wedding to look forward to this weekend. I fully intend to document all of the wedding eats, especially dessert and cake. In the meantime, I wanted to drop you all a line and ask for a quick favor. Sign this petition. If you’re reading this, you’re most likely familiar with the Boston food truck scene and the booming expansion it has been experiencing of late. I for one am thrilled that Boston is fast becoming such a food truck-friendly city. New York, on the other hand, sadly is moving in the opposite direction. A month ago, the New York police began letting food trucks know that they were no longer welcome in midtown, an area where many food trucks do a large percentage of their sales. This has directly affected my favorite New York food truck, the Treats Truck. Owner and baker Kim Ima has sold in various locations throughout midtown every week since her truck debuted in 2007. Over the past four years she has built up a clientele of regulars in these locations and they have become the lifeblood of the Treats Truck.


You can imagine what a blow it has been to business to have these regular spots of hers taken away so suddenly. She detailed her experience over the past few weeks in an interview with the Village Voice:

You can read the rest of the interview here. The reason the NYPD have given for shooing away the food trucks is a century-old law prohibiting commercial vendors from selling parking spaces. You can read more about it in this New York Times article.

Kim and the other food truck vendors are desperately trying to find a solution for this and simultaneously, are working hard to stay afloat as business has suffered. In the meantime, one thing you can do to help is sign this petition on the NYC Food Truck Association website showing your support for New York’s food trucks. Many of you reading this are probably in Boston and therefore have little interest in the New York food truck scene. But in the spirit of supporting fellow foodies, I ask you to take about 20 seconds to sign the petition online. Do it for Kim, who is one of the most wonderful bakers and one of the sweetest individuals I have had the pleasure of meeting in the past few years. Do it so that you can ensure that the next time you visit New York, the Treats Truck will still be on the street for you to happen upon.

It would be a tragedy to deprive New Yorkers and visitors to New York of her divine Mexican chocolate brownies, caramel cream sandwich cookies and chocolate truckers cookies (pictured above), chocolate peanut butter pretzel rice krispie treats (which I tried for the first time yesterday) and more. And it is not just the Treats Truck that would be affected, but many other trucks as well. Sign it! And please visit Kim and the Treats Truck if you visit New York and tell her I sent you.

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10 Responses to Help Save the Treats Truck! (and other trucks)

  1. Oh no! Definitely signing this petition – must not deny NYC of its tasty treats!

  2. Daisy says:

    this is such a sad happening. I will sign!

  3. Michelle says:

    I love your spirit! I’m heading over there to sign it now!

  4. Megan says:

    Just signed! Who would ever think of shooing dessert away like that?!

  5. stephchows says:

    That is horrible! Totally going to sign!

  6. I’ll sign it! That stinks. There are far too many bad things in the world, why deprive people of delicious treats?!

  7. Erica says:

    That is so lame! I hope they’re able to stay open

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