Over the years, I’ve done my fair share of New York cupcake sampling. I don’t always race out right away to try a new baker, but I have been curious to try Robicelli’s ever since I started reading about them over a year ago. They don’t have a brick and mortar shop but, as luck would have it, Robicelli’s has a stall at the Union Square Holiday Market this year.
The first time I went I got to meet owner Allison Robicelli herself. In addition to their elegantly frosted cupcakes, they’re selling whoopie pies and brownies as well as Danny Macaroons. I visited the stall several times in one week, slowly working my way through their offerings.
On one visit, my mom and I got three flavors: Hot Buttered Rum; the Ebinger: chocolate cake, chocolate custard buttercream, chocolate fudge dip, and cake crumbs; and my favorite, the Pear Mascarpone: pear cake, mascarpone buttercream, and homemade pear chip. The pear is a real standout, with a moist, fruity cake and a sweet and tangy mascarpone frosting. The Buttered Rum was nicely butterscotch-y with a hint of salt. The Ebinger had a chewy, very brownie-like cake that contrasted nicely with the smooth buttercream.
The whoopie pie got consumed before I could get a nice closeup, but you get the idea. Instead of a fluffy, sugary filling, this whoopie is filled with a smooth, dense buttercream. They describe it as a vanilla marshmallow filling but it seemed to be too dense to be marshmallow. The cakes are thinner and flatter than a traditional whoopie, and overall richer and more flavorful than the cake component of an average whoopie. They come in fun flavors too that rotate including mint chocolate, eggnog, nutella praline, and cookies & cream.
And to round out my initial sampling, I got the Fany brownie, made with cinnamon and cajeta (goat’s milk caramel). I’m a sucker for a brownie with cinnamon (or a Mexican chocolate brownie). The Fany was chewy and chocolatey but not overly rich, with sweet and spicy flavors from the cinnamon and caramel. The brownies also come in Classic with a touch of sea salt and the Maltz with bourbon and bacon. Robicelli’s will be at Union Square through December 24th and in the spring they will return to their space at the DeKalb Market. They are also sold in several shops throughout Brooklyn and Manhattan. Check here for locations.
332 Flatbush Avenue Extension (in the spring)
and at the Union Square Holiday Market through Dec. 24
New York, NY